Curvy Kate extends SS16 back sizes

Fuller-bust brand Curvy Kate has extended its range of back sizes across selected styles for SS16.

Best-selling lines, including Princess, Dreamcatcher, Cascade and the new stretch cup Ellace will be available in sizes 42 and 44 this season.

Thirty percent of Curvy Kate’s business now falls in the 38-44 back size category, with nearly half of the brand’s customers wearing briefs in size 16 and up.

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In previous seasons, Evans and the JD Williams Group have ordered exclusive sizes to suit the needs of their fuller-figured customer, and this, in turn, has amplified the demand, Curvy Kate said.



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