Keller Fashion has begun distributing plus size lingerie brand Curvy Kate to retailers in Sweden, Finland and Denmark after visiting the brand at the Salon Interfilere Lingerie show in July.
The move will continue to strengthen Curvy Kate’s sales force, with the D plus brand now sold in 15 countries worldwide.
Keller concentrates on offering styles and sizes that are not already available in the Nordic lingerie markets.
Keller Fashion head Olov Sundqvist said: “The niche market for plus size bras is rapidly growing and Curvy Kate is perfect for meeting our customer’s needs. The brand offers a superb fit and a fashionable look that our Nordic customers are demanding.”
With more than 20 years experience in the intimate apparel industry, Olov Sundqvist has worked with a portfolio of brands including Saara Lee UK, Golden Lady IT groups, Marlies Dekkers and Phlippe Matignon, the Italian hosier which Keller also distributes to Russia and the Baltic States.
Currently working with over 300 accounts, Keller Fashion has already secured agreements for Curvy Kate with Swedish retailers Iteamgroup and Feeling.
Curvy Kate offers D to K cup plus lingerie for the fuller bust with back sizes from a 28 to 40. The collection boasts everyday balcony bras and plunge styles.
All Curvy Kate bras are priced to retail at 450-500 SEK.