Curvy Kate enters Simply Be stores

Simply Be, Part of the JD Williams group, has announced that it will be stocking the Curvy Kate bestseller Portia in its new stores, as well as through its transactional website from November.

Simply Be, who stocks plus size clothing and sells Simply Yours lingerie opened its first stores earlier this month in city centres Bury and Liverpool, with Simply Yours lingerie sold in all branches.

As well as an own brand lingerie offer, Simply Yours has added Curvy Kate’s Portia in black, white and the exclusive Simply Yours fashion colour way, fuchsia/navy, to the store collections.

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The Portia bra has featured in Curvy Kate’s collection since its launch in 2009, remaining a bestseller each season, as a continuity piece.

As well as the exclusive colour way, the Portia range has also been produced in additional 42 and 44 back sizes exclusively to meet the Simply Yours’ customer portfolio.

Curvy Kate managing director Steve Hudson said: “We’re thrilled to now be available through the new Simply Be stores as we’ve seen such a great reaction on the Simply Yours website. We offer such a huge array of sizes and we pride ourselves on fit, so it’s great the Simply Yours customer can now receive hands on customer service.

“We’re looking forward to working on further collections in the future with the brand and hopefully we’ll be able to introduce some more exclusives. There seems to be potential for more Simply Be stores to open across the UK and this is an exciting prospect.”



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