Full cup lingerie brand Curvy Kate has gained its first Dubai stockist, bigger bust specialist TKD.
The brand’s sales grew 400 percent last year and the brand now is now sold in 31 countries worldwide. including America, Canada, Australia and the United Kingdom.
According to Curvy Kate, there are 50,000 women in the UAE not catered for by the current lingerie market.
Stocking Curvy Kate up to a K cup, TKD will be the first lingerie store in the UAE exclusively for women with a bigger bust.
Commenting on the current state of the full busted lingerie market in Dubai, TKD managing director Kate Kikano said: “Many women head online to buy their underwear or simply have to opt for the wrong size. We want to change all that. We believe that looking and feeling good starts with your underwear and will offer our customers a truly personal shopping experience.
“Our aim is for you to leave feeling confident and attractive, happy that finally you have found a lingerie store that understands you.”
Up to 80 percent of women are reportedly still wearing the wrong bra size but, in the case of the UAE, Curvy Kate claims this is partially down to lack of availability, fitting knowledge and choice of fashionable styles.
Highly trained expert fitters will be on hand to fit in store to aid Dubai women to get the perfect fit and style.
TKD will be promoting the latest Curvy Kate range with an ‘Afternoon Tea’ opening event, which will include Mini manicures from Nail Station – Paris, cupcakes and refreshments, ‘a little gift for your Knicker Drawers’ and a free promotional gift for customers who spend over 200 AED, whilst stocks last.
The store event will take place today, between 1pm and 8pm.