Curvy Kate has crowned its first Star in a Bra on the other side of the Atlantic.
The British brand believes its fuller cup size bras are ideal for the US market, and is using its successful Star in a Bra competition programme to discover an unsigned model who will represent the company there.
New York-based Krista Cousins, 24, emerged as the winner of the first-ever US Star in a Bra contest and becomes the face and body for the brand Stateside.
Researchers say that the average American’s breast size is now above a D cup and the average dress size a 14 or larger. However, many fashion brands still insist on using size zero models.
Cousins was selected because she can champion Curvy Kate’s philosophy that a fuller bust and shapely figure look just as good in lingerie.
“I want to prove to the world that women are beautiful in all colours, shapes and sizes,” said Cousins. “The Star in a Bra model search was about so much more than modelling beautiful lingerie; it was about accepting yourself, having the confidence in your curves and showing women everywhere that beauty comes in all shapes and sizes. If you’ve got it flaunt it.”