A number of Britain’s top bloggers were invited to event, where they were encouraged to receive a bra fitting with one of the brand’s experts.
Four of Curvy Kate’s ‘Star in a Bra’ models made an appearance, including this year’s winner Sophie Morgan, runner up Charlotte Upton, 2011 winner Lizzie Haines and K cup finalist Alice Rose Rayman.
The bloggers were given a summary of the company’s inception and brand development by PR & marketing manager Hannah Houston, followed by an insight into the design process with head designer Charlotte Davies. The ‘Star in a Bra’ models then showcased the label’s latest collections in a catwalk display.
Curvy Kate PR and marketing assistant Cheryl Warner said: “For the past three years, the brand has enjoyed amazing organic interaction with bloggers. More than ever women are turning to blogs for fit advice, fashion inspiration and honest product reviews. We’re well aware of the influence that bloggers have, and we hope that the ladies who discovered that their bra size was incorrect will now go on to encourage their readers to follow suit and get fitted.”
Big Girls Browse blogger Gemma Cartwright added: “The Curvy Kate bloggers event summed up exactly what I love about being a blogger! It was a unique chance to have a giggle with some amazing, like-minded, completely inspirational women, whilst taking a look behind the scenes of a brand I really admire. The team really made us feel welcome, they were brilliant company and they put on a great party. Here’s to many more years of Curvy Kate!”
Following their professional bra fitting, each guest was offered a free set of their choice from Curvy Kate‘s Autumn/Winter 2012 collection in their ‘new’ size.