Curvy Kate campaign promotes first AW swim range

Curvy Kate has today launched #SwimStories, a body-loving social media campaign to spread awareness of the brand’s first Autumn/Winter swimwear range.

The fuller bust brand is encouraging the public to share their swimwear related stories – whether that is a kiss they’d rather forget, a bikini mishap or a picture of them wearing their favourite bikini. The favourites will win a weekend away with Spa Breaks and three pieces from the latest collection.

#Swimstories is a Twitter and Instagram-focused campaign, involving 140 character image confessions or even short videos.

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Last month, a selection of top bloggers, including Fuller Figure Fuller Bust, Terrible Tumbles and Nancy Whittingham, were invited to an event at the Chelsea Harbour Hotel Spa to collect content for the competition.

Online e-tailer Figleaves has taken stock of the full Autumn Winter collection and will be supporting the competition with banners, social media posts and newsletter mentions.

Figleaves junior swimwear buyer Sam Winyard commented: “We have supported Curvy Kate swimwear since its launch and we believe that Curvy Kate is a fuller bust brand with a difference. The shapes are cut to fit and flatter the curvier shape and sizes go up to a K cup.”

Curvy Kate has built up a strong social following in their first six years of trade, with a social reach of over 30 million fans.



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