Las Vegas’ biggest lingerie and swimwear exhibition will merge with a womenswear fashion event this season.

The August edition of CURVENV will move from the Las Vegas Convention Center to the Mandalay Bay Convention Center, joining forces with contemporary fashion show Project Womens.

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Eurovet Americas, organiser of CURVENV, said the move strengthens its partnership with UBM Advanstar, producer of MAGIC, Project and ENKVegas shows.

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The pair launched CURVENV@MAGIC, a jointly-owned swimwear and lingerie show in Las Vegas, in February 2015.

“This is excellent news for our exhibitors and visitors who will be immersed in one of the best – if not the best – trade show happening during Las Vegas’ fashion week, showcasing only the best contemporary brands and creating incredible business opportunities,” said Eurovet Americas CEO Pierre-Nicolas Hurstel.

“This was the logical evolution in our collaboration with UBM and MAGIC and I am thrilled that we made it happen”.

Chris DeMoulin, managing director of fashion at UBM said: “This is really the best possible location CURVENV could dream of in Vegas. We are very happy to go a step further into bringing the Lingerie and Swimwear categories together and keep developing business synergies between our shows.”

The next edition of CURVENV will take place on August 15-17.