CURVE New York to inspire retailers with new creative lounge

CURVE will present its vision for creative retail with the launch of a new area set to inspire boutique owners at its New York show, which opens next week.

The new Concept Lounge will showcase a curated mix of products along with intimate apparel fashion trends and merchandising ideas.

The curator is designer Samantha Chang, who has handpicked 12 unique brands to exhibit in the area.

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They range from haute couture lingerie brands manufactured in France to artisanal fragrances made in Italy.

CURVE will also host retail seminars during its New York show, with speakers including Anne Slowey, brand consultant and former news director of ELLE magazine, discussing the future of retail, the current body positivity movement and how to attract millennials to store.

CURVE NY, organised by Eurovet, will open at the Javits Center on Monday.



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