Curve festival to gather retailers in Manchester

Fuller-figure lingerie brand Elomi has announced that it will take part in the Curve Fashion Festival, a plus-size event that will gather high street and independent retailers together in Manchester on September 26.

The label will be joined by its fuller-bust stockist Mish in showcasing its AW15 lingerie and swimwear collections and providing fittings for all attendees.

Mish will be one of more than 50 retailers expected to trade at the festival through custom-built pop-up shops.

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Elomi head of Marketing Ann-Marie Manley said: “We’re so excited for the Curve Fashion Festival! The festival is set to become the UKs largest plus size event so we can’t wait to meet all the attendees.

“Not only is it a great opportunity for us to showcase the Elomi collection and grow Elomi’s fan base but it’s also a huge opportunity to educate women on the importance of correctly fitting lingerie too.”

Other brands and retailers involved in the event include ASOS, Curvy Kate, and New Look.

As well as bringing the latest in shopping to ticket holders, the event will host two catwalk shows to an audience of 800, including the press.

The Curve Fashion Festival will take place at Manchester Central from 11am on September 26.



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