A British brand specialising in cup-sized nightwear will introduce its first collection to buyers at London tradeshow The Lingerie Edit next month.
Nui Ami will showcase luxury sleepwear, including chemises camisoles and sleep bralettes developed in nine cup sizes (30-40 B-F) to subtly support the wearer without compromising on comfort.
The brand’s first collection, aptly named Part 1, is inspired by world-famous cities – London, Paris and Venice.
The range is designed and made in the UK using Italian silks, French lace and Austrian jersey.
Commenting on the launch, Nui Ami founder and designer Sanjit Vallance said: “I wanted the name of the collection to reflect the contemporary nature of the brand and to be intelligent, elegant and unique. I also like the idea that there will be a Part 2, Part 3 and other inspiring journeys for Nui Ami."
Vallance began her Nui Ami Journey in 2014 after spending a significant part of her fashion career in bridal publishing.
She was mentored by Carolyn Springett of Fashion Enter, a not-for-profit social enterprise which strives to be a centre of excellence for sampling, grading, production and for learning and development of skills within industry.
Springett is an experienced COO, managing director and brand director who has spent over 30 years in the fashion industry working for companies such as Marks & Spencer, Next and Jaeger.
“Since starting Nui Ami, I have been very fortunate to work with a very talented group of UK lingerie specialists whose technical experience has enabled Nui Ami to fulfil its style, sizing and silhouette ambitions from the very first collection,” said Vallance.
“I truly believe that we have created a collection that is unique in its aesthetic, in its sizing options, in its fit for women and in its fusion between sleepwear and loungewear.”
Nui Ami will launch a website aimed at press and trade enquiries later this week. It’s ecommerce site will launch for direct sales in September, prior to London Fashion Week.