Spanish actresses Penelope and Monica Cruz have designed a new line of lingerie for luxury brand Agent Provocateur.
The brand’s first diffusion line, L’Agent, will launch for the AW13 season and enter department stores this month.
Penelope Cruz directed a promotional film for the new collection, which features her husband Javier Bardem, her heavily pregnant sister Monica and Russian model Irina Shayk.
Agent Provocateur creative director Sarah Shotton commented on the announcement; “We are excited about the upcoming launch of L’Agent. The collaboration with Monica and Penelope Cruz has worked brilliantly and the collection looks fabulous. The reaction to L’Agent has far exceeded our expectations and it will be on sale in luxury retailers around the world.”
The range won’t be sold in Agent Provacteur boutiques but will be available through wholesale accounts globally, including Selfridges, House of Fraser, John Lewis, Harvey Nichols and Net-a-Porter.
The Cruz sisters chose a Spanish girl’s name for each style, including Penelope and Monica, and prices start at £40.
The collection mixes sleek and contemporary styles designed to sculpt and flatter the body with playful embellished garments which draw the eye to cleavage and curves.