Cosmopolitan magazine is looking to collaborate with a lingerie brand to launch its first-ever Facebook Live bra fitting event.
The consumer title is inviting one brand to produce four live tutorials for four different body types.
Cosmopolitan hopes the video content will encourage millennials to find the perfect-fitting bra ahead of Valentines Day 2017.
“80% of millennials are wearing the wrong size bra and figuring out their true bra size and shape can be one of life’s many struggles,” it said in an emailed statement.
“Through Facebook Live tutorials, Cosmopolitan will help guide the audience through each stage of the bra fitting.”