Cosabella will star in an episode of the new TV series “The Face” which is scheduled to premiere on February 12.
The brand will be featured in a "campaign challenge", where the teams will compete to show different sides of the Cosabella woman – conservative, sweet or sexy – by appearing in a 15 second TV commercial.
Guido Campello, Cosabella’s Vice President of sales, branding and innovation, will act as a special guest judge. Each member of the winning team will receive an exclusive cutie thong set named after
them in their signature colors. The sets will be available in Cosabella flagship stores and online at Shop.Cosabella.com from February 26 – March 26.
To celebrate the episode, Cosabella will host a twitter themed premier party on February 26 at their New York Flagship store.