Cosabella partners with Parisian lifestyle label

Cosabella is partnering with Parisian lifestyle Paul & Joe to develop a lingerie and swimwear collection.

The Paul & Joe x Cosabella range will be available in store and online globally in spring 2016.

The collaboration will incorporate Paul & Joe founder Sophie Mechaly’s playful personality and distinctive style using prints, colours and fabrics influenced by the brand’s ready-to-wear collections.

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Guido Campello, CEO of Cosabella, which will lead the design and production of the new collection, said: “Paul & Joe is one of Europe’s premier lifestyle brands, expanding from women’s and men’s apparel and into cosmetics, accessories and footwear.

“Our lingerie and sleepwear collection is a natural progression for the brand. We were excited that Paul & Joe chose Cosabella to partner in developing the collection. Strategic designer collaborations have been a key global focus for Cosabella.”

Mechaly commented: “Working with Cosabella is such a great experience for me, our collaboration coming about was very natural. I have always desired to create a lingerie line inspired by Paul & Joe’s ready to wear line that would reflect joy with its colourful and unique prints.”

Signature fabrics for the collection include soft printed pima cotton, light weight mesh and printed slinky microfiber.

The collection will roll out into stores in January.

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