Italian lingerie brand Cosabella reimagined its best-selling Never Say Never bra in a bright shade of pink to mark Breast Cancer Awareness Month.
The Happie bralette features all-over lace, thick shoulder straps and an adjustable corset-style hook and eye front closure.
A percentage of sales from the bra will be donated to Fashion Targets Breast Cancer, a charitable initiative of the Council of Fashion Designers of America.
Never Say Never Happie, designed and made in Italy, is available in sizes small to XL.
How is your brand or store supporting Breast Cancer Awareness Month? Get in touch at firstname.lastname@example.org.