Cosabella collaborates with BeachMint

Italian lingerie brand Cosabella has teamed up with BeachMint to launch a California-inspired collection of lingerie, sleepwear, activewear and swimwear.

IntiMint by Cosabella will be available exclusively from BeachMint’s intimate apparel website intiMINT.com from February 2014.

Cosabella vice president of sales, branding and innovation Guido Campello commented: “With BeachMint, we are bringing the fast-fashion tech world into the traditional fashion calendar. We wanted to be among the first to showcase how great products, seasonal collections and a new brand could be born and fully developed in the digital universe.”

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“BeachMint’s technological expertise, especially in gathering members’ preferences, made our partnership a natural choice as it allows us insight into our consumers’ needs as we create the product,” added Campello.

Under the brand, the new partners plan to introduce 30 new items each month. Bottoms will start at $19.98, while sleep sets will be retailed from $119.98.

 

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