Lingerie company Cosabella is celebrating its 28th birthday, this June.
To help celebrate the occasion, it has pulled together a number of vintage Cosabella images to show the company’s transformation from a small business to a global brand.
It will also be launching three panty value packs tomorrow on its etail site, shop.cosabella.com.
Founded in 1983 by Italian couple Ugo and Valeria Campello, both transplants from Italy to Miami, Valeria began importing high quality and refined Italian made products from her hometown of Carpi.
Cosabella gained initial recognition, with the design of bodysuits in the mid-eighties. It continued to gain a following with the notorious Soiré lowrider thong made famous by the highly celebrated tv show Sex and the City.
Celebrities fans now include the likes of Sandra Bullock, Penelope Cruz, Winona Ryder, Anne Hathaway, Sarah Jessica Parker, Marissa Tomei, Uma Thurman and Catherine Zeta-Jones.
The company now offers a wide range of products, encompassing loungewear, swimwear, beachwear, hosiery, shape wear, and eco-friendly loungewear and lingerie.
Valeri Campello said: “When you take a small opportunity and commit to it with passion and hardwork it can grow into something as meaningful as Cosabella has for me and my family. 28 years later we have grown into a larger family with the same commitment and passion that we started with”