Mish, an independent lingerie boutique in Bodmin, Cornwall, is holding men-only late night shopping sessions to make it as painless as possible to buy Christmas gifts for their partners.
The shop’s owner, Michele Poynter, told local newspaper Western Morning News that she aims to take the embarrassment and stress out of men buying women’s underwear, and to help them select styles that will have their better halves cooing with delight on Christmas morning.
“We understand how tricky it can be for men to buy lingerie for women. With so many styles, colours and options to choose from, and getting the sizing right, of course, it can all be a little overwhelming.
“By popping along to one of our men’s only evenings, our expertly trained staff will be on hand to guide gentlemen towards choosing lingerie that their partners will love,” she told the newsapaper’s business editor Olivier Vergnault.
What’s more, there will even be beers and snacks available to make sure men are relaxed and ready to spend.
The men-only evenings take place on December 10 and 17.