Breast cancer awareness charity CoppaFeel! surprised shoppers in London yesterday with a flashmob to mark its 5th birthday.
Seventy dancers donned their CoppaFeel! boob costumers and took to One New Change where they entertained crowds with an energetic routine.
CoppaFeel! was established by Kris Hallenga, after she was diagnosed with stage four breast cancer at the age of 23 and aims to stamp out late detection and misdiagnosis.
The charity has spoken to thousands of women since its inception about the importance of knowing and checking their breasts.
It has also worked with lingerie brands to remind women to check their breasts through labels sewn into their bras.
Gossard, Curvy Kate, Tutti Rouge, Panache and Lepel are just some of the brands to have pledged their support for the #Brahijack campaign so far.