Breast cancer awareness charity CoppaFeel! has teamed up with lingerie manufacturer DB Apparel, umbrella company for brands Playtex, Wonderbra, Shock Absorber, to help highlight the importance of ‘checking your boobs’.
Throughout each of the DB Apparel outlet store fitting rooms, eye-catching posters will feature breast cancer signs and symptoms and how to spot them early – ‘by looking and feeling your boobs there and then.’
CoppaFeel! chief executive Kris Hallenga said: “Working with DB Apparel at a retail level is a fantastic opportunity to educate women on the importance of checking their boobs regularly. One of our campaigns was inspired by the iconic Wonderbra ads – ‘Hello Boys,’ so working with the brand felt like a natural fit. We are super excited that DB Apparel are helping to spread the word and are equally passionate about good boob health!”
Each store manager and staff member has been through full ‘Boobette’ training on how to start a ‘do you check your boobs?’ conversation.
In addition to the posters that will be displayed throughout each fitting room, purse sized card reminders will be handed out to each customer.
DB Apparel UK managing director Paul Devin is personally continuing support for CoppaFeel! by running over 450 miles for the charity.
He said: “Inspired by Kris and her courage, I am taking on a personal challenge in aid of CoppaFeel! Since Boxing Day and until April 16th, I am running 450 miles. 410 of them on my own in training, 13.2 in the Bath Half Marathon wearing a giant boob, then finishing in style by completing 26.2miles in the Paris Marathon. Wish me luck!”