Selection Branded Clothing will introduce a new range of Help for Heroes Underwear, this June, in time for Father’s Day.
The concept launches with a fashionable line of men’s underwear and a distinctive ‘Help for Heroes’ waistband will be featured on each piece.
The launch will be fronted by ‘The Quest to Sell a Million’ campaign with a target of raising at least £1.5 million in the first 12 months.
Help for Heroes launched in 2007 to provide direct practical support to those men and women wounded in the service of our county. The charity has raises £92 million to date.
Selection Branded Clothing hopes that Help for Heroes Underwear will create a bridge for consumers who want to give to the charity but may not have extra disposable income to make a donation.
With 12 percent of the RRP from all sales going to Help for Heroes, and the support of patrons, service personnel, ambassadors and high profile celebrities, the underwear aims to raise crucial funds and awareness for the work of this amazing charity.