Coco de Mer unveils Icons collection starring Pamela Anderson at London event

Luxury lingerie and erotica fashion house Coco de Mer unveiled a new campaign starring Pamela Anderson in London last night.

The event, which took place at Albert’s Club, showcased exclusive imagery featuring Anderson in Coco de Mer’s Icons collection.

Anderson was appointed as Coco de Mer’s International brand ambassador in February and this is the second project for the international pairing.

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Guests were entertained by a burlesque performance from Miss Fallon Dee. Photography by Marcus Dawes.

Guests were entertained by a burlesque performance from Miss Fallon Dee. Photography by Marcus Dawes.

Designed in London, Coco de Mer’s Icons collection embraces eroticism, elegance, playfulness and grace.

It is made up of five lines:

Persephone is inspired by The Queen of the Underworld’s fabled majesty, beauty and strength, with tactile silk and velvet strapping.

Seraphine channels a subtle bondage aesthetic, using British silk and corded French Leaver’s lace with gold hardware, playful ouvert detailing and choker necklines.

Minerva is designed to emphasise the curves with criss-cross strapping and stretch lace.

Pamela Anderson wears the Minerva range from the Icons collection.

Pamela Anderson wears the Minerva range from the Icons collection.

Medusa channels the dark power of the Gorgon in bondage-inspired strapping and figure-sculpting sheer mesh. Highlighted with golden fastenings in the shape of the Coco de Mer seed, this collection is designed to exudes daring sensuality for day and night.

Sylph is inspired by both the photography of Helmut Newton and Faerie folklore. Each piece uses sensual silk satin for a hedonistic bedroom look.

Coco de Mer CEO Lucy Litwack commented: “Pamela is the perfect Icon for our Icons range and the images shot by Rankin capture the graceful temptation of each Icons piece.  This is our second shoot since Pamela became International Brand Ambassador to Coco de Mer and it is making for a really special partnership which is receiving some very positive feedback from our customers.”

Anderson said: “Coco de Mer’s designers have created such a tempting range which just embraces the elegance and playfulness that you expect from Coco de Mer. The Icons collection exudes that special seductiveness in such a luxurious fashion, you can’t help but feel empowered and beautiful.  It was great to work again with Rankin who brings his own very distinctive style to the imagery for the Icons range.”

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