Coco de Mer unveils decadent lingerie for AW15

Coco de Mer has kicked off the next phase of its brand overhaul with the launch of a decadent range of lingerie.

Shot by Rankin, the AW15 collection is inspired by goddesses, legends and mythical women.

Peresphone, in striking crimson, celebrates the Queen of the Underworld with an intricate network of silk-velvet, while Godiva, with its range of slips, robes and bras made of French lace, exudes romance and seduction.

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The collection also includes Sylph – a nod to the mythical spirit of air. This has a subtle bondage aesthetic inspired by the provocative photography of Helmut Newton. All styles are made in the UK.

The launch comes two weeks after Coco de Mer released its X-rated campaign film.

Running in store, online and in cinemas, ‘X’ was created to immerse viewers in the deepest desires of the erotic imagination, showing a roller-coaster ride of images, from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

Coco de Mer managing director Lucy Litwack said 2015 has been the "most exciting year" for the erotic brand, which has undergone a bold reinvention.

"We kicked it off with X, a compelling new film campaign between TBWA and Rankin which aimed to engage people in a new, liberated conversation around desire.

"We launched the world’s most luxurious range of sex toys including the £12,000 gold-plated Pleasure Seed Vibrator,” she continued.

"Now we have the third phase – the most provocative and dramatic collection of lingerie we have ever created, beautifully photographed by Rankin. It signals an exciting new era of decadence for Coco de Mer at a time when the global appetite for erotica has never been more vibrant."

Litwack joined Coco de Mer in May 2014 from La Perla where she was brand director.

Her background also includes six years at Victoria’s Secret, four of which were spent in New York, before moving to XIX Entertainment as managing director of David Beckham Bodywear.

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