Coco de Mer unveils animalistic lingerie collection for SS17

Coco de Mer has unveiled its third own-brand collection for SS17.

Inspired by our most primal and impulsive desires, the new Instinct range is designed to heighten the senses by using multi-layering to create surface textures that imitate animal skins, scales, feathers and horns.

Key lines include Rhea, featuring all-over Solstiss lace and folded silk in dramatic red; Pandion, inspired by the delicate nature of a bird’s plumage, made with fine strapping and feather embroidery; and Vipera, a playful collection featuring silver silk lace straps that wrap around the body like a snake.

Story continues below

Persephone - Coco de Mer SS17 model with snake

Coco de Mer managing director Lucy Litwack said: “Sexual, primitive urges and reactions are installed within us and we have never lost touch with them throughout evolution.

“Coco de Mer’s new collection Instinct shamelessly releases these inner urges – allowing you to find your underlying animalistic instinct and sexual identity.”

Famed photographer Rankin, a long-term Coco de Mer collaborator, shot the campaign images for the brand.

Coco de Mer stepped into wholesale last year, entering Selfridges’ Oxford Street Body Studio with its debut collection in April.

Its Fifty Shades Darker collection, designed in collaboration with E L James, went on sale in September.