Dessous London has named Coco de Mer as the headline sponsor for its January 2018 event.
The luxury lingerie and erotica fashion house has chosen to collaborate with the intimate apparel exhibition for its first appearance at the show.
Coco de Mer CEO Lucy Litwack said: “We were really impressed with the Dessous showroom in July and decided to use the January show to showcase our new collections.
“We are pleased to sponsor the event and look forward to bringing a little Coco de Mer magic to the proceedings.”
Trade show organiser Bok Goodall said: “We are thrilled that Coco de Mer have chosen to make Dessous London their first trade event.”
Dessous London first opened in July 2017, with 15 premium lingerie and swimwear brands in attendance.
It was founded by David Finlayson, director of APM Agency; Bok Goodall, designer and creative consultant; and Luisa Loveday, founder of independent lingerie brand Loveday London.
This year’s event will take place at The Carousel Space, Baker Street from January 11-12.