Cobra makes Impossibly Smooth brassiere

Cobra Beer is running a competition on Facebook for consumers to win a prototype bra.

Continuing its Impossibly Smooth campaign, the bra is the fourth prototype to be developed by the Cobra Diversification Division.

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The company has previously made a pair of sunglasses, a lamp and a bike to celebrate the heritage of Cobra’s ‘Impossibly Smooth’ beer.

Made in Cobra’s signature colours, the new bra features green lace and gold thread. A gold palm tree – Cobra’s logo – adds a decorative detail to the front-centre of the garment.

The bra has been made in a 36B, but consumers can win a bespoke edition, made to the measurements of their choosing, by clicking ‘Like’ on Cobra’s Impossibly Smooth Brassiere post on Facebook. The competition closes at 5pm tomorrow.

The post includes a video of the prototype bra being hand-made.




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