Jockey has unveiled a new fashion collection for SS17, building on the success of its core NOS and USA Original Collections.
The new range is inspired by the concept of freedom and adventure along the coastal road.
Innovative updates to both the USA Original and NOS collections continue to excite the UK market, with Debenhams, John Lewis and Figleaves stocking the brand.
The collection retains Jockey’s iconic masculine style, whilst combining fashion colours with fun prints.
The South Beach range celebrates the vibrancy of the Southeastern seaboard, with turquoise and navy blue, while Welcome To Miami envokes the fun of the Florida city with pineapple and palm prints mixed with crisp blues and greens mirroring the ocean.
Cape Cod Coast is inspired by the quaint, windswept landscape of the East coast of America with patriotic red, white and blue pieces, and Cambridge Crew brings the liberation and excitement of the road trip to the UK.
Jockey’s staple NOS underwear and loungewear also gets an overhaul for SS17 with a mixture of greens, blues and greys, abstract prints and check prints in classic Jockey colours. The loungewear features a range of long trousers and Bermuda shorts, perfect for the fashion conscious man.
Dan Ouweneel, brand marketing director at Jockey commented: “The inspiration behind this year’s collection is that classic American past time of adventure on the open road.
“Whether that be riding on the highway or riding the waves, each range takes the fashion-conscious man into new directions and invites him to rediscover himself.”
Each range in the new SS17 collection features updates of Jockey’s signature underwear styles; the mini brief, brief, short trunk, trunk and boxers, as well as nightwear and loungewear.