Click & collect purchases, in which consumers buy goods online and pick them up from a retailer’s physical location, will grow by two-thirds, accounting for £4 billion in sales by 2018.
The figures originate in a study from retail analysts Verdict, and show a consumer desire for convenience and the ability to receive purchases in a short amount of time. However, despite the significant growth in click & collect sales, they will only account for approximately 8 percent of online sales and 1.2 percent of total retail sales in 2018.
Footwear and clothes have the highest penetration of click & collect, with 23.5% of online shoppers and 46.5% of click & collect users having used the service in the sector. Speaking about the trend, Verdict analyst Matthew Rubin stated: “This is down to the frequent nature of clothing purchases and the ability to ensure size and range availability compared to store shopping as well as the shortened lead time compared to home delivery which can be crucial in some clothing transactions.”
Another survey of 10,000 online shoppers by Verdict revealed 27 percent of participants expected to use click & collect options more frequently in the future.