British brand Panache said it is adding smaller cup sizes to its lingerie range for the first time, due to “huge public demand”.
For AW14, Cleo by Panache, famed for its colourful D+ bras, will introduce some of its best-selling lines in B and C cups.
Product manager Alysha Taylor said: “We have introduced B and C cups to Cleo due to huge demand from our export market who wanted to see an expansion of the Cleo brand; we see the new sizes as complimentary to the current D+ range portfolio offers.”
Head of marketing at Panache Jennie Field added: “Cleo by Panache has become known for making bras that are not only made to fit, but are also fun and full of colour. This combination appeals to a wide audience of all ages and sizes so we wanted to make the collection even more accessible.”
Cleo by Panache is currently stocked at Bravissimo, Figleaves, SimplyBe and Simply Yours.