Claudette heads to Selfridges

Lingerie label Claudette is now available at Selfridges on Oxford Street and online at

Launched in 2011, Claudette offers select bra styles in up to a G cup. Now, the label will offer its Dessous collection at the famed British department store, including bras and knickers in an exclusive camouflage pattern.

Speaking about the new partnership in a press release, David Finlayson of the APM Agency said: “we are all excited that Selfridges is now carrying Claudette. Claudette offers something fresh and fun at an affordable price point, and we hope Selfridge’s customers love the ever changing colour palette and the modern aesthetic of Claudette.”

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Last year, Claudette was named Brand of the Year by Lingerie Addict.





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