Australian lingerie label Honey Birdette took to the streets of LA in the name of its latest intimate apparel campaign.
The LA Story campaign, starring Russian bombshell Kristina Sheiter and Australian actress and model Sarah Stephens, features a raft of the city’s most high-profile tourist spots, including the penthouse rooftop of the Hollywood Roosevelt, Mulholland Drive, palm-tree lined streets of Beverly Hills and Downtown LA.
Featuring 16 new lingerie collections; comprising bras, suspenders, thongs, briefs, playsuits and corsets, the campaign is dominated by metallic foil lace, crystal tulle and Honey Birdette’s signature satin.
Pieces from the collection also feature exclusively designed floral embroidery, glossy gold hardware, seductive cut-out details, draped tassels and Swarovski crystal jewels.
The Honey Birdette LA Story collection will be available exclusively at Honey Birdette Boutiques in Australia and the United Kingdom, as well as via their Australian, UK and USA online stores.
Honey Birdette, which was founded by Eloise Monaghan in 2006, has 49 stores in Australia.
It opened its first UK boutique in London’s Covent Garden in August 2016 before launching branches in Leeds’ Victoria Gate and Westfield White City.
The brand has a further 10 stores lined up for major UK shopping destinations, including Westfield Stratford, Leeds, Newcastle and Liverpool, in 2017.
In April, Honey Birdette launched an online store in the US.