The annual Swimwear Association of Florida’s SwimShow has reported children’s swimwear has grown by almost 25% in a year. The increase has resulted in additional children’s swim lines being added to this year’s show, which takes place at the Miami Beach Convention Centre from July 20th to the 23rd.
More than 2,500 brands from 60 countries are expected to attend the trade show, which is in its 31st year. Popular swimwear lines for children will include Cache, Kiwi, Cabana Life and Squirtini Bikini. In a press release, executive director of the swimwear association of Florida Judy Stein stated: “the children’s category has shown exceptional growth over the last few years as more and more moms enjoy keeping their kids fashionable for summer.”
SwimShow is one of the top tradeshows for swimwear buyers from all categories, catering to designer boutiques, resort shops, and department stores. Attendees at the event will include stylists, designers, bloggers, manufacturers and members of the press.
According to Global Industry Analysts, the swimwear industry is estimated to be worth over £11 billion by 2015.