Charnos XeLence Hosiery has become an official sponsor for the UK Lingerie Awards 2013, Lingerie Insight has announced.
The brand will sponsor the Best Regional Department Store Award for the event, which will take place on December 4 at Covent Garden’s Freemasons’ Hall.
John Roskalns, managing director for hosiery manufacturer and wholesaler Melas Group said: “We are delighted to associate our new Charnos Xelence collection with the UK Lingerie Awards for Best Regional Department Store. For all of Charnos history, department stores have been the rockbed of the business and so we are very proud to sponsor this award.”
Charnos Hosiery introduced Charnos XeLence, a plus size range of tights and knee highs, to buyers and traders last month.
Using LYCRA XCEPTIONELLE technology, the range accommodates a larger thigh than conventional hosiery and prevents digging in at the inner thighs and waist; a particular irritation for women when using standard hosiery.
Lingerie Insight editor Sarah Blackman commented on the sponsorship: “As an innovator in hosiery design, Charnos XeLence is well-placed to sponsor the UK Lingerie Awards. We are delighted to have them on board.”
Fashion-industry favourite Marios Schwab has been confirmed as a judge for the Awards, while other members of the panel will be named next week.
British brand Panache has also been announced as a partner at the Awards. The company will sponsor the Department Store of the Year category at the event.
The UK Lingerie Awards, in association with Fashion Forms, has doubled in size for 2013. The ceremony will, in a first for the lingerie industry, open up to members of the public.
Enter now for your chance to win a number of prestigious accolades via the Awards’ website: http://www.uklingerieawards.com/enter/.
Brands and retailers have until 27 September to nominate themselves downloading application forms via the Awards’ website.
To apply, entrants will be asked to send one application form, one submission pack and one sample of product per category entered. All entries need to be sent by post or courier (email applications will not be accepted).