Charnos’ Rosalind shows early signs of success

Rosalind, a new addition to Charnos’ ‘Superfit’ sub-brand, has reportedly received an incredible reaction from retailers and consumers alike.

It features all over stretch-textronic lace and cotton sling for superior support, comfort and fit with a matching lace deep-brief for the ‘ultimate’ in wearability.

The product received a ‘fantastic’ reaction from retailers at MODA in August, last year, and was by far Charnos’ best seller for the season.

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Since launching in February the number of stockists has increased by 50 percent and over half the stores that have received stock have already placed replenishment orders at least once.

Jarrolds bra fitter Corrine Bell described Rosalind as a ‘great fitting, everyday bra at a competitive price’ and said, ‘it’s fantastic to see another good bra added to the Superfit range’.

Due to the exceptionally positive response and high demand, Charnos will be launching a non-wired version of the bra for AW12, which will be available in-store from July.

Designers have already begun work on other products to add into the range.

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