Charnos & Lepel record sales growth at Moda

This year’s Moda saw LF Intimates secure orders in excess of 32 percent on last year.

Of this figure, 10 percent were new accounts. The brand also saw a greater number of customers travel from long distance regions, including overseas, to attend the show.

The new addition to the immensely Superfit range was Rosalind, which was reportedly the star of the collection with ‘outstanding’ orders.

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From orders taken at Moda, Rosalind was the best selling set, accounting for 25 percent of the total order value placed.

Harmony was the second best selling range and in third place Isabelle – a new continuity collection offered in black and white.

The company announced that retailers bought deeper into the brand across the collections and that there is still a continued positive reaction and feedback to the Charnos continuity collections, such as Cherub, Trellis and Anais in staple colours of nude, white and black as consumers still want to spend money on simple everyday practicality.

Lepel presented a ‘gentle but fresh’ colour palette in mint greens and bluebell tones within its lingerie offer, building on proven shapes and targeted size ranges.

With its swimwear category, Lepel focused on an easily cross-merchandisable swimwear collection, which apparently won great support from retailers by making the job of ‘selection’ easy, securing increased orders as a result.

Lepel’s best selling lingerie was Fiore in mint, with Fiore in black/gold for the November delivery coming second and the new smooth/lace Olivia with a Graduated Padded plunge bra and T-Shirt bra coming third.

Within swimwear, all the major prints won over plains and colour block ranges, with Fiesta taking pole position, followed by Lotus then Ultramarine.

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