Charnos Lingerie is launching its fashion collection in five House of Fraser stores across the UK and Ireland this season, the brand has announced.
House of Fraser has stocked the label’s continuity products since 2008, but AW13 will be the first season the high street giant will be offering consumers bras and briefs from its fashion range.
Selected House of Fraser stores which will stock the collection are located on Oxford Street, at the Bull Ring in Birmingham, on Princess Street in Edinburgh, in Guildford, and at the Dundrum Shopping Centre in Dublin.
The line includes Deco Lily, Sienna Black, Cherub Claret Red and Fleur.
Charnos national account manager Vanessa Haden said: “This is a really exciting development for us with House of Fraser – continuity product is well established and still selling well both in store and online so to secure more space in store especially with seasonal product is fantastic.
“We will be working hard with the individual stores to support the sell-out process with consultants and brand ambassadors plus boosting the brands presence in-store with promotional and advertising activity.”
Deco Lily features a navy floral print on microfiber with a stretch lace cup, while Sienna includes an embroidered top cup and matt laminated microfiber bottom cup.
Cherub Claret Red is Charnos’ best-selling French lace style, and Fleur is a four piece cup with side sling for shaping and support.
Recommended retail prices range from £27 to £30 for a bra and briefs trade at £14 each.