Charnos Hosiery has launched a range of tights and knee highs that are custom made for plus size women.
With nearly half of the women in the UK above a size 14 (and 23% over a 16) the demand for hosiery is high, but Charnos research shows that 51% of women wear trousers as current hosiery products don’t fit properly.
Using LYCRA XCEPTIONELLE technology, Charnos Xelence accommodates a larger thigh than conventional hosiery and prevents digging in at the inner thighs and waist; a particular irritation for women when using standard tights.
The new brand is doing away with the industry standard small to extra large sizes and introducing Light Shape (dress size 16-20), Medium Shape (22-26) and Full Shape (28-32).
The range provides a comfortable fit by eliminating seams around the bottom and by using a relaxed waistband.
The average buying rate of hosiery of European consumers is seven to ten pairs a year, according to Charnos Hosiery research, but the buying rate of hosiery among plus size women is only three pairs, meaning there is an opportunity to triple hosiery sales.