Charnos Hosiery is set to launch its first range of control tights with Emana technology for the SS13 season.
The new Emana yarn product, which will be incorporated into the brand’s Killer Figure range, features inbuilt bioactive crystals specially designed to take care of the body.
The yarn interacts with the body, stimulating blood microcirculation and thermoregulation for both performance and cosmetic benefits.
Independent scientific testing with Emana products has reportedly proven better skin elasticity and smoothness, more collagen synthesis (making skin healthier and younger looking) and significant reduction of cellulite signs.
The company will be producing consumer leaflets, which explain the product benefits, alongside swatches of the new Emana yarn.
The Killer Figure range currently encompasses opaque control tights, hourglass control tights, waist cincher tights and sheer control tights.
A national PR campaign will also break in January 2013, in support of the launch.
In addition to the Killer Figure Emana Control Tights, Charnos Hosiery will be offering three new shaping products for the SS13 season: CAXA Medium Support Tights, CAXB Firm Support Tights and CFXA Medium Support Knee Highs with Massage Sole.
As well as the technical knitting benefits, all products will be treated with a unique Charnos micro encapsulate ‘proven’ to help skin toning. The special microencapsulate blend contains vitamin E, Sea Kelp and Shea Butter.
As the wearer moves, these products are gradually released over time. Vitamin E, known for its ant-oxidant properties, helps to prevent the skin from free radicals and premature aging. Sea Kelp is a marine plant extract rich in nutrients that is known for improving skin tone, stimulating blood flow and reducing the build up of cellulite. Shea Butter is a natural oil which helps to soften and moisturise the skin.
Charnos Hosiery carried out a two month blind trial on 100 women during Spring 2012, during which the brand’s support and non support hosiery was tested on all participants. The results unequivocally demonstrated the clear product benefits of support hosiery.