Charnos expands continuity range for SS13

Charnos has announced that it will be expanding its range of continuity products for SS13.

The new Comfort line will see the addition of a brief and body, while a non-wired body will be added to the Rosalind group. In total, each collection will include four pieces: two bras, a brief and a body.

LF Intimates managing director Peter Preston said: “Although you have fashion products, you need continuity ranges. Fashion is a highlight, but not necessarily what makes retailers the highest profit margins.

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“I think the balance between continuity and fashion in sales is shifting towards continuity. The consumers want better quality and the retailers want a less risky product.”

Charnos is also working on increasing its range of bra sizes in the coming year. The brand currently offers balconettes and plunges up to an F cup, and a G in a selection of full cups.

The larger cups will be available on several key products throughout the range, from AW13.

 

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