Charitable teen underwear brand gains new premium stockist

Emerging teen underwear brand Taylor + Rani will launch into its third department store this season after tripling its UK and European accounts.

The British brand, renowned for its charity work with under-privileged young women, will launch into Barkers in Northallerton, North Yorkshire.

The move follows the news that Jersey-based department store Gruchy sold out of the brand’s entire collection of reversible soft bras and matching briefs within a month of launching in December.

Story continues below
Advertisement

Ballantynes department store in Christchurch, New Zealand is also re-ordering the range to meet demand.

Taylor + Rani is also stocked in UK boutiques Odette Lingerie in Amersham, Sheer Delight in Surrey and Pretty Woman Lingerie in Cleethorpes.

Top 10 Emerging Brands to Watch

Taylor + Rani was started by textile design graduate Isobel Barclay, after travelling around Asia and South America and witnessing the plight of girls living in poverty around the world.

It was set up with the aim of offering beautiful underwear for young women, but also helping underprivileged girls get access to good health and hygiene.

Working together with charities including Smalls for All, which helps girls in Zimbabwe, Malawi and Sierra Leone stay in education longer, Taylor + Rani donates a pair of knickers for every pair purchased and a monetary donation for every bra purchased, which goes towards providing sanitary products for girls so that they do not have to halt their education on hitting puberty.

The brand will announce a partnership with a UK charity this year, following reports that girls in West Yorkshire are missing school because of a lack of access to sanitary protection.

Authors

*

Related posts

Top