Not-for-profit swimwear brand RubyMoon will make its Mode City debut this weekend with an athleisure-inspired collection funded by The Big Issue.
The Brighton-based label won a £50,000 investment from magazine’s social investment arm, Big Issue Invest, to develop its innovative ‘Gym to Swim’ collection.
The range includes bikinis, shorts, surf tops, swimsuits and leggings made using Xtra Life Lycra fiber, designed to bring long-lasting fit to fashion swimwear.
Exclusive tropical prints by established illustrator Sarah Arnett makes the range stand out.
Launched in 2011 by Jo Godden, a former Victoria’s Secret designer, RubyMoon Swimwear uses materials sourced from ethical European companies.
By donating 100% of its profits to micro-financing endeavours, RubyMoon helps women lift themselves and their families out of poverty.
So far RubyMoon has made 165 loans to women entrepreneurs in 11 developing countries through lendwithcare.org.