Chantelle is giving its consumer fans the chance to win a pair of 100% invisible briefs, plus a set of invisible lingerie by taking part in its #novplchallenge on Instagram.
Consumers will be encouraged to put together a summer outfit where a VPL could be problem and then share their outfit on Instagram with the hashtags #novplchallenge #chantelle100invisible.
Chantelle have also linked up with some bloggers to help them spread the word about the competition to their fans.
The brand will reward 10 competition entrants with a Chantelle 100% invisible brief and bra set.
The Instagram competition will run until Friday, August 21.