Change coming to Zimmerli of Switzerland

Underwear label Zimmerli of Switzerland has announced a re-branding as part of its new growth strategy.

The company’s updated image will reflect its brand values and position in the current marketplace, focusing on its “acute awareness of material and quality,” according to a press release. Furthermore, Zimmerli will ensure its brand perception is “aligned with the standard of excellence of the products” it offers in its stores and through retail partners.

Zimmerli has also altered its logo, making it more “sensuUnderwear label Zimmerli of Switzerland has announced a re-branding as part of its new growth strategy.

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The company’s updated image will reflect its brand values and position in the current marketplace, focusing on its “acute awareness of material and quality,” according to a press release. Furthermore, Zimmerli will ensure its brand perception is “aligned with the standard of excellence of the products” it offers in its stores and through retail partners.

Zimmerli has also altered its logo, making it more “sensual and feminine,” while the redesigned packaging is “scaled down, elegant and typographically tidy.”

Zimmerli daywear is handmade in Switzerland, while its nightwear and loungewear is made nearby in Europe, all using the finest natural materials. The brand was founded in 1871.al and feminine,” while the redesigned packaging is “scaled down, elegant and typographically tidy.”

All Zimmerli products are handmade in Switzerland using the finest natural materials. The brand was founded in 1871.

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