UK ethical fashion brand Pants to Poverty will be making its debut at Pure Spirit later this month in celebration of Fairtrade Fortnight.
To mark the event, Pants to Poverty has recruited over 150 students from Central St Martin’s to take to the streets of London in their pants.
British Fairtrade and organic underwear brand Pants to Poverty was established in 2005 as part of the Make Poverty History Campaign, in order to develop a new business model for fashion.
Made from Fairtrade and pesticide free cotton, with three percent lycra to give stretch and keep shape, the pants are now sold in 25 countries around the world and are poised to launch into the UK highstreet.
The new collections, which celebrate the fifth anniversary of Fairtrade cotton, include mini shorts and the launch of a new woven range in a pastel colour pallet and an array of rich and vibrant colours. New styles for men include button hole boxers.
Pants to Poverty founder Ben Ramsden said: “This is the first UK trade show we have shown at. We have been waiting a long time for a show like Pure Spirit to come along and we are very excited about how much the show is recognising and promoting ethical fashion.”
Pants to Poverty can be found in the Label section of Pure Spirit on stand C84. The Central St Martin’s student walk will start at 11am at Central St Martin’s and finish in Holborn at 1.30pm.