Central St Martin’s says Pants to Poverty

UK ethical fashion brand Pants to Poverty will be making its debut at Pure Spirit later this month in celebration of Fairtrade Fortnight.

To mark the event, Pants to Poverty has recruited over 150 students from Central St Martin’s to take to the streets of London in their pants.

British Fairtrade and organic underwear brand Pants to Poverty was established in 2005 as part of the Make Poverty History Campaign, in order to develop a new business model for fashion.

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Made from Fairtrade and pesticide free cotton, with three percent lycra to give stretch and keep shape, the pants are now sold in 25 countries around the world and are poised to launch into the UK highstreet.

The new collections, which celebrate the fifth anniversary of Fairtrade cotton, include mini shorts and the launch of a new woven range in a pastel colour pallet and an array of rich and vibrant colours. New styles for men include button hole boxers.

Pants to Poverty founder Ben Ramsden said: “This is the first UK trade show we have shown at. We have been waiting a long time for a show like Pure Spirit to come along and we are very excited about how much the show is recognising and promoting ethical fashion.”

Pants to Poverty can be found in the Label section of Pure Spirit on stand C84. The Central St Martin’s student walk will start at 11am at Central St Martin’s and finish in Holborn at 1.30pm.


One Comment;

  1. pantstopoverty.org.uk - J Robertson said:

    New web site – maybe to promote underwear made in the UK in future.

    The trouble with the old web site and company was that if you googled “pants to poverty tower hamlets”, you got a long list of web pages about poverty in Tower Hamlets, next to the underwear brands’ office. You would think that charity begins at home, while good business includes simple purchasing, but for some reason the old company preferred to buy from countries without a welfare state.

    Anyway, the new web site is just a single page of information at the moment, but might grow into something that’s interesting to St Martins’ current students, who are welcome to get in touch if they want another guest speaker or idea for selling clothes.


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