Stars of stage, screen and sport will join hundreds of VIPs from the British intimate apparel industry next week as the 2012 annual UK Lingerie Awards throws open its doors.
Returning to the ultra-fashionable One Mayfair for a second year, the awards ceremony will welcome celebrities from boy bands and girl bands along with soap stars, reality television, models and sporting greats.
The wealth of celebrities has encouraged interest from the paparazzi and consumer press, which are expected to be out in force for the awards.
“Most of the celebrities that came last year are hoping to come again, but the chatter and twittering among these stars is what has really driven up demand for tickets and tables,” said Andrew Martyniuk, event director for the UK Lingerie Awards.
All the trappings of a star-studded party will be enjoyed by the top lingerie executives attending the UK Lingerie Awards. “Champagne will be flowing all night, we have an exclusive top end vodka sponsor, and a surprise band and DJ that will have everybody partying long into the night,” promised Marianne Trotta, sales executive for Lingerie Insight, which hosts the UK Lingerie Awards.
The UK Lingerie Awards takes place at One Mayfair on Wednesday, September 19. Coverage of the Awards will be in the social pages of OK! and New magazine, online at lingerieinsight.com and in the October edition of Lingerie Insight.