Cici PR has been appointed to maximise consumer press coverage of the UK Lingerie Awards for a second year in a row.
The agency was responsible for a huge turnout of celebrities at the 2013 awards ceremony, which attracted global coverage in titles with global reach including the Daily Mail online, The Mirror and OK! Magazine.
“The UK Lingerie Awards, in association with Wacoal-Eveden, has become an international fashion event that attracts huge attention from newspapers, web sites, social media and magazines,” says event director Andrew Martyniuk.
This year the UK Lingerie Awards, in association with Wacoal Eveden, is expected to achieve an even higher profile thanks to the staging of its first lingerie catwalk show.
Global boudoir lingerie brand Maison Close will host its own catwalk show, presenting a new look at the codes of seduction by giving a contemporary look to some of the major items in any erotic wardrobe, it promises.
“The Maison Close catwalk will be unforgettable,” Martyniuk promises. “Expect the front row to be packed with show business stars looking for essential intimate additions to their wardrobes,” he jokes.
The UK Lingerie Awards, in association with Wacoal-Eveden, takes place at Freemasons’ Hall in London’s Covent Garden on the evening of December 3. Other confirmed sponsors include Panache and the Uber private car hire service.