Corsets are making a major comeback, spurred on by the recent film release of Cinderella and a rise of A-list celebrities donning the shape-shifting undergarment.
Lingerie brand What Katie Did, renowned for selling steel-boned corsets, has seen sales grow by 50% in the past three months, while online retailer eBay has boasted a 54% surge in modern corset sales since December.
Meanwhile, Naturana has reported an 8% growth in revenue for 2014, largely driven by a rise in sales of its vintage corselettes modelled by pin-up star October Divine, the new face of the brand.
What Katie Did founder Katie Thomas said she believes the corsetry renaissance is partly down to reality star Kim Kardashian, with her “tiny waist and big hips”.
“Historically every 60 years there is a huge resurgence in corsets,” she said. “2015 is the peak year and the last peak year was 1955 and before that was 1895. When you look back to the mid-fifties that was the last time women had that extreme hourglass figure. Now suddenly we’ve got Kim Kardashian on the scene. It’s completely changed again.”
Other stars driving the revival of corsets include Madonna, who sported a risqué custom-made Givenchy corset at The Grammy Awards last month.
More recently, Lily James was been photographed wearing a corseted ballgown in promotional shots for the forthcoming Cinderella film.
The release of a recent trailer for the film prompted the star to deny claims that her waist had been digitally altered to emphasise her figure.
The demand for corsets – both vintage and modern – is set to continue into AW15, with major lingerie houses and small independents pulling inspiration from the 1980s to design structured corsets, long-line bras, waspies and bustiers.
Lingerie Insight reported last month that I.D. Sarrieri showcased a nude bustier that pays homage to Jean Paul Gautier at Salon International de la Lingerie. The same inspiration could be seen at Raine & Bea and Murmur, whose collections play with sheer panelling, bullet bra cups and boned dresses.
Meanwhile, Spanish brand Maya Hansen has created a mix of lingerie and prêt-a-porter with a selection of corsets in black, soft pink and off-white. Chantilly lace is hand-trimmed and applied over the hips and bust of the garments to create an hour-glass silhouette.