French brand Carioca Collection has rebranded as Calarena to help speed up international expansion and better reflect its origins.
The premium label, which was established on the French island of Corsica in 2004, rebranded after realising that its original Brazilian-sounding name didn’t truly express its roots and heritage.
Calarena is the name of a Porto Vecchio inlet that was trendy hotspot in Corsica in the 1960s.
The name evokes a lifestyle inspired by the landscapes of Corsica, also known as the island of beauty.
Calarena presented the new name at Mode City, Lyon, which took place on July 9-11.