By Caprice founder Caprice Bourret has confirmed that former Big Brother star Imogen Thomas has designed a collection for her brand.
The new line, titled Dianthus, will form part of By Caprice’s 2012 Valentine’s Day range.
A photoshoot, which sees Thomas and Bourret pose together in the lingerie, has already taken place.
Bourret said: “Imogen and I had a long dinner about nine months ago to discuss her ambitions to create her own lingerie collection and wanted my advice how to go about doing that. I told her she should design a collection within my Valentines range 2012.
“A month later she came with countless ideas. I was impressed with all the research she did on the trends, commercialism within the market, and her knowledge of my brand. The sales reaction to the range, which is called Dianthus, has been amazing.”